This large section, formerly known as Farinosae, is found right round the northern hemisphere, and also includes the one species from South America. The well-known British brid's-eye primrose, Primula farinosa, is a typical member of the section, with good heads of bright pink flowers over rosettes of leaves that are slightly mealy on the upper side and very mealy below.

Primula halleri is a European species, once known as Primula longiflora, reflecting the very long, narrow tubes of the bright, lilac-pink flowers. These are in a cluster of around half a dozen, but sometimes many more, on a stem that is a little too long for aesthetic comfort. It is therefore best to grow a group of plants. Usually grown in an open position in the rock garden, it is said to live much longer in wet, humus-rich places.